+Business

Experiential Marketing: What is it and 7 Tips to Make It Work

Posted By: Susan S. Published: 02/15/2017
Experiential Marketing: What is it and 7 Tips to Make It Work

Experiential Marketing: What is it and 7 Tips to Make It Work Even though you’ve seen plenty examples of its execution, you may still wonder how can I do that? Everyone loves a good story. And when that story happens to contain a captivating narrative and it’s shareable, let’s just say that’s the happy-ending. Marketers…

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Twitter Primer: Building Your #Brand While Engaging Others

Posted By: Luxe Pros Published: 02/08/2017
Twitter Primer: Building Your #Brand While Engaging Others

Twitter Primer: Building Your #Brand While Engaging Others Your brand is what people think about your small business. When it comes to projecting your image on social media, you must do more than set up an account. For instance, Twitter is an easy and excellent place to build your brand. It just requires an image…

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12 Professional New Year's Resolutions You Should Keep

Posted By: Susan S. Published: 01/04/2017
12 Professional New Year's Resolutions You Should Keep

12 Professional New Year's Resolutions You Should Keep 2017 is an opportunity to become more creative, productive, and generally more content at work. New Year's resolutions can seem like a waste of time since only 8% are successful in achieving them. However, it’s a natural time to make important changes in our lives; kind of…

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Pay Yourself a Fair Wage or Go Work Somewhere Else

Posted By: Luxe Pros Published: 11/30/2016
Pay Yourself a Fair Wage or Go Work Somewhere Else

Your company is a business entity that exists to make a profit. But when you run the day-to-day business of your company, send out invoices, and create marketing material, you are acting as an employee for your company, not as an alter-ego of the business entity itself. Stop confusing yourself with the company you own…

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Networking Like You Mean It

Posted By: Luxe Pros Published: 11/11/2016
Networking Like You Mean It

Before online business networking, the only option was face-to-face networking for business. Typically, this was primarily achieved through trade show marketing and loyalty programs. "Schmoozing" or "rubbing elbows" are expressions that may come to mind when business professionals introduce and meet one another while establishing business rapport. Today’s focus has moved toward online marketing due to the…

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6-Step Guide to Branding Your Business on a Budget

Posted By: Allison D. Published: 01/04/2017
6-Step Guide to Branding Your Business on a Budget

When you begin marketing your company ... branding your business, personal brand, business brand, brand story, brand collateral all begin to pop up in your vocabulary. Whether a noun or verb, creating your brand is important and it does take an investment. And that investment if not monetary, is measured in time. 6-Step Guide to Branding Your Business on a…

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Conference Goers: 15 Types You’ll Either Meet or Embody

Posted By: Allison D. Published: 10/26/2016
Conference Goers: 15 Types You’ll Either Meet or Embody

Each season a fresh burst of conventions and expos pop up throughout the business landscape. Most conferences provide continuing education break outs as well as opportunities to offer conference goers the opportunity to do a bit of multi-tasking. So what should you actually be doing at a convention? Should you focus on networking or just try to make connections with…

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What type of business entrepreneur are you?

Posted By: Susan S. Published: 10/13/2016
What type of business entrepreneur are you?

What type of business entrepreneur are you? Depending where your business falls in its life-cycle determines what you should be doing to help get you to the next stage of business success. Each day lenders work with a variety of business entrepreneurs and, no matter their age, experience level or type of business, lenders find business…

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7 Ways a Blog Can Help Your Interior Design Practice

Posted By: Susan S. Published: 06/16/2017
7 Ways a Blog Can Help Your Interior Design Practice

For many designers, maintaining a blog for your interior design practice is like tracking your miles – we know it’s good for us, but we just struggle with it. Blogging for your interior design practice is one of the best possible ways for you to dramatically increase your lead flow, improve your website’s SEO, traffic…

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Positioning your Interior Design Firm for Growth

Posted By: Susan S. Published: 09/27/2016
Positioning your Interior Design Firm for Growth

The moment has come. You’ve begun to think about growing your small interior design firm. Maybe you’re looking to add to your solo practice, or simply making your small but mighty team even mightier. No matter your reason for expansion, growth is not easy. In fact, chances are the only time you’ll ever double your…

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