Modern Luxury Lifestyle in the Heart of Tradition

Paradise Valley nestled at the base of Camelback Mountain is the most expensive place to live in this Arizona valley. With residents ranging from the ultra-elite to the elite of the sport, Modern Luxury Lifestyle had to not only achieve a level of luxury; it had to differentiate from other multi-million dollar listings.



Sottile Home Designs

Paradise Valley, Arizona
$1-5 Million Residential

Brand Strategy

Soaring ceilings, unobstructed floor plans, and epicurean fare set the stage for residential luxury in this soft contemporary home, where the branding is a reflection of the modern luxury lifestyle throughout.

From the inception, it was a sprint to get to the launch of this soft-contemporary, luxury new build, but you’d never know it by the finished results.

Over the course of six short weeks, our team created the design direction for the launch, assembled a lineup of award-winning designers and furnishing sources, directed multiple photo-shoots, created an identity system, promotional collateral, and website.

“We couldn’t have asked for a more stunning opportunity and location for a premier Valley design event,” says Susan Solliday, LuxePros, “particularly when you realize that design inspiration most often comes with a little help from friends. The talented designers creating the interiors of this house are doing an amazing job of finding their inspiration in the pulse of the Valley’s indoor/outdoor lifestyle.  And because show houses often come with a surprise, it’s fitting that new talent will be incorporated throughout the event in the form of art, furnishings, food, as well as design.” - Susan Solliday, LuxePros

Every detail came together to craft an atmosphere true to its location; contemporary luxury living in the heart of the Valley of the Sun.

... Enjoy the Experience ...