Biltmore Greens and Urban Living

Paradise on the greens! This luxurious Santa Fe-style estate on the Biltmore Golf Course is a dream home. Located on the historic Biltmore Estates nestled between Piestawa Peak Mountain and a thriving metropolis is the home of the Valley’s ultra-elite and the “Jewel of the Desert,” the Arizona Biltmore Waldorf Astoria Resort. With rolling hills and expansive mansions, Biltmore on the Greens had to not only achieve a level of luxury; it had to show the potential of these hidden multi-million dollar listings.

BRANDING | VIDEO | COLLATERAL | CAMPAIGN | EXPERIENTIAL


CLIENTLocationCategory
Private ClientPhoenix, Arizona$1-5 Million Residential


Brand Strategy

Magnificent course-front residence graced by soaring trey ceilings and wall-to-wall windows is a haven for gazing at the beautiful greens view from multiple vantage points, where the branding is a reflection of the luxury resort lifestyle throughout.


From the start, the creativity flowed as we walked the grounds of this Sante-Fe style luxury home.

Over the course of four short weeks, our team created the design direction for the launch, assembled a lineup of award-winning designers and architect, created an identity system, promotional collateral, and webpage.

Our strategy was to depict the potential of this once grand luxury residence from a luxury living vantage point. After all, location, mature landscape, and views are much coveted in a burgeoning metropolis. This Phoenix gem is nestled in the prestigious Biltmore Estates with world-class golf in your backyard, and dining and events at the historic Arizona Biltmore, a Waldorf Astoria Resort. Fittingly, Rooms within the home, as well as the grounds were paired with award-winning Designers and specialty vendors who were on hand to lead the discussions and exhibit their visions, sharing design ideas with event visitors.

Fittingly, Rooms within the home, as well as the grounds were paired with award-winning designers, architect, and specialty vendors who were on hand to lead the discussions and exhibit their visions, and sharing of design inspiration with event visitors.

Every detail came together to create an atmosphere true to its location and purpose; a renewal in luxury living as defined by the very best in design.


Enjoy the experience.